Accountants, Prices and Upsidedown Elastic...

I am sure I am not the only one who has had to suffer the boredom of a economics lecture on price elasticity, but my interest in this old topic was sparked by an article by Tony Jackson in the FT on Monday, providing a very simple and clear explanation of how mark-to-market accounting (see earlier post) can conspire with leverage to turn price elasticity on its head, so the more something goes up in price, the more in demand it becomes...perhaps I should have paid more (or less?) attention to what the dusty prof was saying...