« One man's speculation is another man's insurance... | Main | Risk, Data Transparency and the MBS Market »

11 March 2010

How not to do marketing #1

I ran into this very funny post on the rebranding of Fortis into "ageas". Worth reading (and learning from it)! Also don't miss some of the comments posted for how other banks in the news could be renamed - join the debate and enter your suggestions too!  

Posted by Sara Verri at 15:43:19 in Financial Markets Industry, Investment Banking, Web/Tech

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e550575fab88330120a926d3a2970b

Listed below are links to weblogs that reference How not to do marketing #1:

Comments

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Xenomorph: analytics and data management

About Xenomorph

Xenomorph is the leading provider of analytics and data management solutions to the financial markets. Risk, trading, quant research and IT staff use Xenomorph’s TimeScape analytics and data management solution at investment banks, hedge funds and asset management institutions across the world’s main financial centres.

Blog Categories

Blog Archives

More...

Blog Links

Subscribe to this blog's feed
Blog powered by TypePad
Member since 02/2008