Investment risk not rewarded

Interesting article from the FT, Reward for risk seems to be a chimera, effectively saying that more risky (volatile) equities do not necessarily provide higher returns than less risky equities. I like the suggestion that the reason for this is that "hope springs eternal" and investors buy more volatile stocks (pushing up price) in the hope of higher returns. However, as yet another illustration of the law of unintended consequences, the article goes on to suggest that choosing a benchmark index to outperform and limitations on borrowing imposed by investment mandates may both be driving this effect, are interesting and challenging ideas for investment managers.